Comprehensive coverage of the podcasting industry and its business ecosystem.
In today’s edition of James Cridland’s Podnews, he makes an interesting comparison. Taking the just-published list of radio’s top advertisers (from Inside Radio), Cridland has the idea of comparing it with Magellan’s recent list of top 15 podcast advertisers Continue Reading
The LadyGang podcast, which started on PodcastOne in 2015, is deepening its relationship with the Norm Pattiz-led platform, to create a network of female-driven programs. The deal is forged as a kind of celebration of the show’s 200th episode, and its success milestones which include a TV show. Continue Reading
Slate has expanded its podcast roster with a daily news show. Today marks the official debut of What Next, which will provide in-depth analysis on one story every day. Mary Harris, a veteran with two decades of experience in broadcast television and public radio, is the program’s host. Continue Reading
Brief news items and worthy reads from around the web. Alexa skill numbers continue to explode. Ear Hustle host’s sentence is commuted. More on Hollywood’s podcast fascination. Continue Reading
Spotify has been making an effort to make podcasts a more visible part of its entertainment offerings, and a new job listing hints at what might be next for its strategy. The streaming service is hiring for the role of Senior Product Manager – Podcast Advertising. This post will be spearheading the development of native audio advertising for Spotify. Continue Reading
Podcasts had a banner year, accumulating ever-growing audiences, ad revenues, and impact on popular culture. That also means podcasts are now subject to the annual practice of the “best of” list. Publications large and small are posting their lists of the top shows of 2018. Here, in one convenient location, are as many of those year-end round-ups as we could find. Continue Reading
Podcasting has been having a banner year, and many new apps and services have emerged to cater to the growing audience. One of the latest is a project called Just Listen from Wenbin Fang, the creator of the minimal Listen Notes database. Just Listen offers an unusual take on podcast discovery. Continue Reading
Stitcher released a year in review report with some highlights from 2018. The infographic showed that 13,479 people listened all 365 days of the year. A dedicated 101 people listened to more than 12 hours a day of Stitcher programming. Continue Reading
Voxnest has released an ambitiously titled State of the Podcast Universe Report, summarizing recent data. It is a meaty summary that includes key metrics from outside sources, and also reveals very interesting internal metrics. Continue Reading
Audioboom announced that the comedic true crime podcast And That’s Why We Drink has joined the Audioboom Originals Network. The expanded deal includes an exclusive premium ad sales and promotional agreement. Continue Reading
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Podtrac has published its ranker of the top podcasts for November 2018, which includes the company’s recently adopted verification labels. Fourteen of the top twenty shows of November are taking advantage of Podtrac’s verified platform. Continue Reading