Survey: A quarter of Germans pay for streaming, smart speaker ownership reaches 14%

Germany has been one of the slower markets to transition to streaming music, and a new study found that the trends toward new technology is continuing to gradually rise. A study conducted by the University of Hamburg for a collection of music industry bodies found that about a quarter of German listeners are paying for a music streaming service. Continue Reading

Edison finds women are more than half of the new wave of podcast fans

The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading

IAB report: Digital audio is still on the rise, driven by mobile’s 69% share

The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading

Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube

The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading