Podcast database company Rephonic has launched the Podcast Audience Graph which is both fun to use and a smart discovery mechniasm. Click through for a link and graphics. Continue Reading
Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading
Podtrac released its monthly rankers for March: Top Podcasts, and Top Podcast Publishers. Each list has 20 spots, and they measure U.S.-derived statistics among Podcast measurement clients. There is never a great deal of movement in the monthly drumbeat of these high-profile rankers, and the March metrics are remarkably locked-in from the previous month. Click through for highlights and the lists. Continue Reading
Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, conducted by PwC. Click through for a breakdown of desktop vs. mobile. Continue Reading
Pierre Bouvard, Chief Insights officer at Westwood One, is back at it in the company blog, divulging results of the subscription Share of Ear consumer survey conducted by Edison Research. One of Bouvard’s key points in this latest blog post is the time-spent leadership of podcasting over ad-supported Spotify Free and Pandora. Click through for that infograph, and more. Continue Reading
You know an app is buzzworthy when research organizations study it. So it is with Clubhouse, the iOS-only, Android-excluding social audio app that has quickly gained high awareness. Toronto-based Signal Hill Insights partnered with social media researcher Digital Hug in a two-phase study of usage of, and sentiment for, Clubhouse. Continue Reading
Triton Digital has expanded its well-known and often consulted Streaming Metrics rankers, adding a Netherlands-specific product. The new addition is launched with reports for January and February. The new Netherlands product is more complicated than the familiar U.S. reports. Continue Reading
Triton Digital’s Streaming Metrics monthly ranker of measured streaming entities is out for January streaming, and shows iHeartRadio in its newly established leading position, but with a dip over the past two months. NPR, meanwhile, approached 100,000 Average Active Sessions (AAS), Triton’s measurement of average simultaneous streams. Click through for the chart. Continue Reading
Total revenues for recorded music were $23.1-billion according to MIDiA Research. Indie labels and artists outperformed in the market, as major labels underperformed. Last year artist-direct earnings broke the $1-billion threshold for the first time. Click through for more details and the infographic. Continue Reading
Most podcast rankers illuminate the concentration and stability of success — in other words, they don’t change much. Triton Digital’s every-four-weeks list of ranked 100 shows provides more oxygen, enabling rising shows to breathe in the exposure. In the latest, eight new shows appear, five of them from Kast Media. Continue Reading
Magellan has released its always interesting Top 15 monthly report, this one for February. As always, it includes two rankers: Top 15 spenders, and Top 15 movers & shakers. Click for details and the Top Spenders list. Continue Reading
In a deeply informative study presented by IAB Australia, decision makers and influencers in audio advertising were surveyed. The result is the 5th annual edition (called WAVE 5) of the IAB’s Audio Advertising State of the Nation. Click through for key points, graphics, and a download link. Continue Reading