Research: 66% of American broadband households use a streaming audio service

Parks Associates conducted market research into the connections between broadband Internet and streaming music. The results showed that of the 97.64 million U.S. households with broadband access, 66% use a streaming audio service. That figure could grow as more home audio technology adapts to keep up with the shifting preferences to digital music. Continue Reading

XAPPmedia finds Apple has earlier ad load, but more artist promos

XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple’s ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30. Continue Reading

Spotify/TNS study measures Spotify Free listening compared to radio, targets brand advertisers

The result of a large-scale consumer survey commissioned by Spotify was released today, assessing how consumers in 10 European countries listen to terrestrial radio and Spotify’s radio-like freemium platform. Called “The New Audio,” the study is positioned to brand marketers. Continue Reading

RIAA: First half revenues from streaming exceeded $1B for the first time

Streaming had a strong performance in the first half of 2015, according to the latest RIAA report. Overall wholesale revenue rose 0.8% to $2.3 billion compared with the year-ago period, and overall retail value inched down 0.5% to $3.2 billion. While those percentage changes are small, they do still mark a contrast from the group’s 2014 mid-year report, where the market’s wholesale revenue dropped 2.5% as streaming growth wasn’t enough to balance the losses in other sectors. Continue Reading

Jacobs Media survey reviews top trends among public radio listeners

Jacobs Media and the Public Radio Program Directors conducted the seventh edition of its annual survey to learn more about the preferences of public radio listeners. Among those respondents, public radio saw continued transitions to digital, with 19% of weekly usage happening on those channels. The survey also covered on-demand listening, mobile options, and sustaining memberships. Continue Reading