Advertising in music services, and ad technologies that power it.
Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading
Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading
Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading
Here’s what we’re learning from global podcast company Acast: People who fall asleep listening to podcasts can be sorted into two groups. Both groups take longer to fall asleep than non-listening people. Bedtime listeners are less likely to skip ads… Continue Reading
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Google-backed AI marketing platform Instreamatic has introduced Contextual Video & CTV Ads — a product identifier which might at first glance camouflage this audio-centric innovation. This is about creating seemingly unlimited variations of the audio voiceover in video ads to accomplish seemingly unlimited contextualization. Continue Reading
Global podcast hosting and marketplace technology company Acast has launched “AdCollab,” a service which enables advertisers to team up directly with podcasts hosts in planning host-read sponsorship campaigns. This initiative has been in testing mode since April, and is available to all advertisers planning host-read campaigns. Continue Reading
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
Leading ad agency dentsu partnered with Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media to measure consumer attention in audio advertising. The takeaway headline is that audio advertising drives “significant attention” compared to other ad platforms. Click for details and context. Continue Reading