Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Triton Digital launches Triton Advertising Platform, combining inventory management with audience data

Posted on by Brad Hill

Triton Digital today announced a new and proprietory ad management program whose key features are inventory manasgement matched to audience data. Called the Triton Advertising Platform (Tap), the product monetizes streams in two flavors: traditional linear streams of broadcasters (“Tap Live”) and pureplay audio publishers (Tap OnDemand). Better audience targeting is a clear emphasis. Continue Reading →

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YouTube rolls out musician-friendly monetization option with digital tip jars

Posted on by Anna Washenko

For anyone falling under the ‘content creator’ umbrella at YouTube, the sole path to making money has been to allow ads on your channel and hope for a massive viewership. That could change with a new feature that allows channels to operate a digital tip jar. The new crowd funding feature has reportedly rolled out in a handful of markets — Australia, Japan, Mexico, and the U.S. Continue Reading →

YouTube music administration service snags former CD Baby exec

Posted on by Anna Washenko

After several high-profile exits, YouTube has snagged a music industry pro to join the team under its umbrella. Brian Felsen, who was the president at CD Baby, will now serve in the same role at AdRev, a YouTube network partner that operates a music monetization service, a licensing platform, and multi-channel network. Continue Reading →

Survey: Big jump in online radio & streaming video advertising

Posted on by Brad Hill

A new buy-side survey from STRATA indicates that advertising demand for online radio advertising increased 53% from a year ago. During the same time frame, there is a 45% increase of interest in streaming video. Sixty-seven percent of ad agencies polled said the greatest interest among client advertisers was video. Continue Reading →

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SoundCloud introduces advertising and new monetization program; what will artists think?

Posted on by Anna Washenko

For the first time in its history, the streaming service will begin running advertisements for U.S. listeners. “The introduction of advertising is an important step for creators,” Founder and CEO Alex Ljung said. “Every time you see or hear an ad, an artist gets paid.” The company also debuted plans for a creator partner program called On SoundCloud that aims to aid members in turning their music streams into revenue streams. The crucial note in SoundCloud’s discussions of this change is its focus on the artists. Continue Reading →

Jelli’s RadioSpot ad service rolls out to seven new stations

Posted on by Anna Washenko

Earlier in the summer, Jelli announced plans to suspend its social radio service in favor of its programmatic ad platform. The promising Q1 growth for that service continued on Tuesday, with the company’s announcement that its RadioSpot platform will be deployed at seven more radio stations across the U.S. Continue Reading →

INgrooves CEO sounds off on solving digital music’s math problems

Posted on by Anna Washenko

Debates over the digital music industry have been raging fast and furious of late. This week, INgrooves Music Group CEO and Founder Robb McDaniels wrote a guest post for Hypebot with his opinions on the current state of affairs. He highlighted how much (or how little) artists can monetize on YouTube. Continue Reading →

Beats Music makes short documentary celebrating ‘Do The Right Thing’ anniversary

Posted on by Anna Washenko

Beats Music created a short documentary film to honor the 25th anniversary of Spike Lee’s hit movie “Do The Right Thing.” The production revisits the Brooklyn neighborhood of Bedford-Stuyvesant that served as the movie’s setting. The movie, subtitled “A Beats Music Experience,” does double-duty as an innovative marketing vehicle. Continue Reading →

Google testing new ‘Listen Now’ ads for artists and albums

Posted on by Anna Washenko

Google has started testing a new form of advertising that gives listeners a direct link to a streaming service. The Wall Street Journal reported that the music services are paying for the pots by the click, similar to Google’s other paid text link ads. “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search,” an unnamed Google rep told WSJ. Continue Reading →

KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments

Posted on by Brad Hill

In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading →

The impact of viral videos on music sales (maybe)

Posted on by Brad Hill

YouTube is the world’s largest distributor of streaming music, and an important music-discovery platform. Does extreme YouTube music popularity (virality) boost music sales? Nielsen takes a stab at answering that intriguing question, acknowledging that the results are inconclusive. But the graphic report is interesting. Continue Reading →

adStream: Lexus localized

Posted on by Brad Hill

adStream is a journal of ad-stalking and interesting commercial sightings in online audio services.

Pandora has spent resources building a local ad-sales network working in over three-dozen markets, and deploys algorithmic tools to target ads by location. But in our ad-stalking experience, we don’t notice many location-specific commercials in our test account. We caught one the other day, though. Continue Reading →