Earlier in the summer, Jelli announced plans to suspend its social radio service in favor of its programmatic ad platform. The promising Q1 growth for that service continued on Tuesday, with the company’s announcement that its RadioSpot platform will be deployed at seven more radio stations across the U.S. By automating the processes for both stations and their advertisers, Jelli is bringing much-needed digital tools to the back-end operations of the industry.
The cloud-based service combines online ad technology with the reach of terrestrial radio. Jelli is positioning RadioSpot as a tool for fast and easy ad buys that offer stations control, accountability, and transparency. The new stations using RadioSpot are WBLS-FM in New York City, WJBR-FM in Philadelphia, WQAM-AM in Miami, and KKLZ-FM, KOAS-FM, KVGS-FM, and KCYE-FM in Las Vegas. The New York station is owned by Emmis Communications and the rest are owned by Beasley Broadcast Group.