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StreamLicensing’s online stations to get mobile apps thanks to deal with Nobex Partners

mobile drawing canvas 130hMobile music is on the grow. Studies by comScore/Millennial Media and AYTM have shown increasing interest in streaming on tablets and smartphones. The latest demonstration of this push into mobile is the just-announced partnership between Nobex Partners and StreamLicensing.

Under the new deal, Nobex will help create custom apps for StreamLicensing’s 1,200 radio stations. Nobex not only makes apps for a range of mobile hardware, but has services to help the stations monetize this increasingly important technology.

Considering how many stations are under StreamLicensing’s wing, this is a solid foray into increasing the mobile footprint for Internet radio. Many of the best-known streaming radio services, such as Pandora, already have popular mobile apps. It might be a challenge for StreamLicensing’s stations to get noticed in an increasingly crowded mobile market, but building a presence where people want to listen is a good first step.

Anna Washenko

2 Comments

  1. I have an Internet Radio Station and the Streamlicensing/Nobel radio media app is no longer supported. Do you know if Streamlicensing will be developing their own exclusive mobile app?

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