Advertising in music services, and ad technologies that power it.
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Crunching RIAA numbers; the value of ad-supported listening; streaming milestone; the return of Earbits; Deezer’s announcement. Continue Reading
XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple’s ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30. Continue Reading
With yesterday’s release of music industry revenue for the first half of 2015, a definitive picture emerges of two things: How streaming has eclipsed CD sales over three years, and how ad-supported streaming delivers more revenue than music subscriptions. Continue Reading
The result of a large-scale consumer survey commissioned by Spotify was released today, assessing how consumers in 10 European countries listen to terrestrial radio and Spotify’s radio-like freemium platform. Called “The New Audio,” the study is positioned to brand marketers. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Two new and unusual stations; Nielsen report on streaming and music; podcast research; more. Continue Reading
Brian Benedik, previously head of North America advertising at Spotify, has been promoted to a newly created position as Global Head of Advertising Sales. He will take charge of the company’s entire advertising sales effort across the 58 global markets in which the music service operates. Continue Reading
Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading
Deezer has created its first ad spot for UK televisions. The colorful ad shows a series of characters that rhyme with the streaming service, such as geezer and crowd-pleaser. This spot is the first in a series of four, which promise to get ever-zanier with the rhymes. Continue Reading
Triton Digital has announced that Macquarie Radio Network has joined a2x, Triton’s programmatic audio advertising exchange. Macquarie will put its digital audio inventory into the system, which Triton launched in Australia this past summer. Continue Reading
Kantar Media collected data about U.S. ad expenditures, which posted a decline of 3.9% in the second quarter of 2015 for a total spend of $38 billion. Radio bucked that downward trend, showing gains in spot sales. Kantar notes an impact from increased ad time. Continue Reading
Media software company WideOrbit will announce on Tuesday the launch of WO Programmatic Radio, a new marketplace for automated selling of radio ad inventory. The new platform matches buyers and to radio sellers using the WO Traffic sales and traffic service. Continue Reading
U.S. listeners have got their first taste of brand collaborations on Apple Music. The company has teamed up with fashion house Burberry for a focused channel on the streaming platform. According to the channel, Burberry will be highlighting the “Best of British” in music, featuring both fresh and familiar faces. You can find Burberry in the Curators section of the app. Continue Reading