Advertising in music services, and ad technologies that power it.
YouTube has released a series of new video ads for its music app. The spots focus on statements of identity, with the tag line: “It’s not just what we listen to. It’s who we are.” Some of them explicitly portray people who are part of groups that have historically faced discrimination or prejudice. Continue Reading
Pandora published some numbers in an article that is both a response to recent comScore audience measurement data, and part of a continuing competition with Spotify for marketing dollars spent by advertisers to reach online radio listeners. We spoke with Pandora executive Heidi Browning. Continue Reading
Indian radio is making its first foray into programmatic radio buying. Isobar, a digital marketing agency within the Dentsu Aegis Network, has partnered with AMNET to offer programmatic radio buying to three clients. The partners are collaborating with Triton Digital and AdsWizz for the project. Continue Reading
In the midst of Guvera’s precipitous contraction in the last month, during which is was blocked from launching an IPO in the Australian market and closed the service in half of its operating territories, founder Claes Loberg says everybody misunderstands. In a video called “This Is Guvera” (see it below this article), Loberg holds forth on the service’s founding purpose. Continue Reading
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Many old guard radio shows are leaving the public airwaves these days. One, Michael Feldman’s Whad’ya Know variety-quiz show, was abruptly cancelled by Wisconsin Public Radio, Feldman is making the leap to podcasting, hoping to continue a 31-year-old brand and migrate its audience. Continue Reading
SoundCloud is incorporating new video ads on its mobile platforms in the U.S. The spots will play between tracks, but only when the phone screen is on and the SoundCloud app is in the foreground. The decision is an innovative one. Continue Reading
iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading
Podcast platform audioBoom has signed a partnership with Australian mobile advertising company Big Mobile, to exclusively market audioBoom’s spoken-word inventory to advertisers in Big Mobile’s market across Australia. The announcement comes with a couple of interesting metrics. Continue Reading
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When do we know that a media category has attained maturity? Many answers to that, the most viable probably being a thriving and sustainable financial ecosystem. But a more fun answer is when various groups give out awards designed to celebrate excellence and separate cream from crop. Continue Reading
This week Spotify will release the newest edition of its ongoing consumer survey that seeks to measure listening reach — specifically how Spotify Free compares to local AM/FM radio. The results offer a view of radio listening that unites traditional broadcast with Spotify Free, the ad-supported listening tier. Continue Reading
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading
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Ten semifinalists were named in Radiotopia’s “Podquest” contest. These 10 producers are developing shows whose descriptions illustrate a high level of podcast creativity, and their topical descriptions cut an oblique angle through the traditional podcast categories presented by Apple. One winner will emerge. How will the other nine fare when Apple’s old-fashioned categories have so much clout?
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