Advertising in music services, and ad technologies that power it.
Podbean has launched its own supply-side platform for programmatic advertising. Its new PodAds service will offer targeted ad buys that are dynamically inserted into podcasts hosted on the network. Advertisers and media buyers can use PodAds to set their ad budget and select the shows to run them on by their desired geographic and category areas. Continue Reading
Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium. Continue Reading
WNYC Studios has partnered with Whooshkaa to open up its podcasts to Australian advertisers. Across its show roster, which includes Radiolab and 2 Dope Queens, WNYC Studios reaches more than 7 million unique listeners every month. Continue Reading
SoundCloud has made its advertising inventory available for programmatic buys via AppNexus. A new deal between the parties brings buyers access to 15-second and 30-second pre-roll spots and in-feed audio and video spots on SoundCloud. Continue Reading
Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading
Pandora announced a promotion for Lauren Nagel, a long-time exec with the audio company. Her new title is VP, Executive Creative Director, and in this role, she’ll be responsible for more broadly overseeing creative advertising work. Continue Reading
Toronto-based podcast sales company The Podcast Exchange (TPX) announced that is has signed to Canadian podcasts to its roster — the first Canadian shows to be represented by TPX. They are: “Canadian True Crime” and “Grownups Read Things They Wrote as Kids.” Continue Reading
In a significant rollout of new advertiser products, iHeartMedia is today launching iHeartMedia Analytics, a digital attribution service for broadcast radio. The company is seeking to transform how advertisers plan, buy, and measure their campaigns in the largest array of commercial stations in the U.S. Brian Kaminsky, iHeart’s President of Revenue Operations and Insights, offers details to RAIN News. Continue Reading
Ad spending on digital audio leaped upward 39% in 2017 over the previous year, according to a newly released report from the Interactive Advertising Bureau (IAB). Total 2017 ad spend in the category was $1.6-billion, up from $1.1-billion in 2016. Mobile increased its supremacy. Continue Reading
Vox Media is exploring new options for creative advertising in podcasts. Three of the media company’s shows will have ad breaks where Kara Swisher, co-founder of Recode and host of the Recode/Decode podcast, interviews a character from the HBO comedy Silicon Valley. The interview with actor Chris Diamantopoulos (in character as tech investor Russ Hanneman) covers the current cryptocurrency plotline of the show. Continue Reading
Digital audio advertising company Targetspot announced that it is expanding its monetization tools into Latin America. Broadcasters in Mexico, Argentina, Colombia, Chile, and Peru are now eligible to use the company’s platform. Continue Reading
Yesterday Pandora delivered one of its happiest quarterly reports in a couple of years, revealing forecast-beating annual growth in revenue and monetization efficiency. Pandora stock was rocketing up an eye-popping 25% in afternoon trading today. “We’re entering a new era… Continue Reading