Digital audio advertising company Targetspot announced that it is expanding its monetization tools into Latin America. Broadcasters in Mexico, Argentina, Colombia, Chile, and Peru are now eligible to use the company’s platform. TargetSpot specializes in creating and offering targeted audience segments based on demo, behavior, geography, and context.
“At Targetspot, it is one of our main priority to help publishers monetize their radio stations and guide them through the process,” said Carolyn Hudson, Targetspot’s product marketing director. “This expansion to Latin America is in line with that goal and we’re happy to offer our leading monetization program to an entirely new and growing market.”
Targetspot markets its brand as the world’s most advanced digital audio advertising platform with global presence, and connects advertisers to an aggregate audience of 160-million listeners. Its inventory comes from audio publishers that include Shoutcast, Entravision, FoxNews and Entercom.