Advertising in music services, and ad technologies that power it.
Podcast advertising market intelligence company Magellan AI is announcing a new partnership with PRX, wherein podcast download data from PRX is ingested to Magellan’s media planning platform, called Magellan AI Verified Downloads, which launched late last year in beta. Continue Reading
Apple top-10 charter and NPR hit How I Built This with Guy Roz has been licensed by Amazon Music subsidiary Wondery for semi-exclusive distribution. Wondery and Amazon get the show exclusively for a week, and also enjoy exclusive ad-repping. NPR continues to underwrite. Click for details. Continue Reading
Digital media and marketing trade association IAB (Interactive Advertising Bureau) has announced speakers and agenda for its Annual Leadership Meeting. For RAIN readers, executives from iHeartMedia, NPM, and Spotify will be of special interest Continue Reading
In Magellan AI’s latest monthly report of top podcast advertisers, tracking December spending amounts, we see many of the same brands that have populated the Top 15 Spenders list for nine months. Only one new entrant among repeaters. Click for details and the RAIN graphic
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Audioboom released its 2021 annual finance report this morning, containing ready-made headlines for promoting the company’s recent success. Click through for lots of numbers and 2022 forecasts. Continue Reading
In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers. It’s the result of a 2,000-person survey of listeners. Continue Reading
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading
AdvertiseCast has released its always interesting report on cost-of-advertising as measured by CPM (cost per 1,000 impressions). CPM is a benchmark of podcasting’s steady value to advertisers, and a measure of podcasting’s unique values in a marketing campaign. Click through for the numbers. Continue Reading
Magellan AI has released its Q3 Podcast Advertising Benchmark Report, revealing and fascinating as previous editions. In it, we see key metrics pointing to vigorous growth of podcast ad spending, in volume, dollars, and new advertising brands entering the space. Continue Reading