Agency noted for Geico campaigns creates ad specifically for streaming

If you pay attention to streaming ads, you’ve probably heard and seen lots of insurance companies. Insurance companies hold the top three spots (GEICO, Progressive, Liberty Mutual) in national radio ad placements, and we encounter GEICO ads frequently in streaming music services and in YouTube. The Martin Agency just released three video ads specifically for streaming — they hilariously challenge the user not to skip. Continue Reading

Pandora non-commits to possible on-demand service

There’s plenty of swirl today about Pandora’s remarks at the company’s Investor Day event last week, during which CFO Mike Herring tantalizingly implied that Pandora might some day create an on-demand music service like Spotify. Click through for his remarks, and the context around the discussion. Chief Strategy Officer Sara Clemens had things to say, too. Continue Reading

Smartening up advertising: A conversation about programmatic with Mike Agovino of Triton Digital

What is the state of the programmatic audio advertising market? For a deep dive, we turned to Mike Agovino, COO of Triton Digital. He described a bifurcated programmatic market in which broadcasters have most of the impressions, but Internet radio has most of the “smart impressions” which drive the market. User registration is one key. Continue Reading

Editor’s Notebook: What the “FM rules the car” meme should mean to radio

The number of “FM Still Rules the Car” headlines this week signifies a thought trend. The headlines have been induced by two new studies — one by Ipsos, and yesterday’s the Infinie Dial 2015 release by Edison Research. How should broadcast radio be thinking of this? Continue Reading