AdLarge signs exclusive ad-repping of RotoWire fantasy sports podcasts

AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading

Radio claims “seat at the table” for programmatic buying: iHeart and Katz partner with Jelli

In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading

Omny Studio seeks to bridge broadcast and on-demand

Once a clearly defined term, podcasting now encompasses any kind of on-demand Internet program. As such, there is an opportunity for radio stations to jump into on-demand streaming in parallel with live webcasting. A new production application offers radio stations a tool to quickly turn live broadcast content into archived on-demand audio for streaming. Continue Reading

More on SoundExchange/NPR webcast licensing deal: more reporting requirements

As we reported on March 17, SoundExchange and National Public Radio (NPR) reached an agreement for webcast music licensing in the 2016-2020 royalty period. NPR agreed to increase the number of stations providing detailed census reporting of the music they play in webcasts. We spoke to Rusty Hodge of SomaFM about whether those reports are difficult to produce. Continue Reading