The Download on Podcasts is a weekly feature sponsored by PodcastOne.
It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.
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Media powerhouse E.W. Scripps has just announced that it has acquired Midroll Media, parent company of Earwolf, Wolfpit, and Midroll. Midroll Media is a podcast ad network that sells across a portfolio of 200 home-grown and externally produced on-demand audio programs. Continue Reading
Spotify’s newest product, the Discover Weekly playlist, is streaming’s latest attempt at perfect music programming. What is perfect programming? The mixtape metaphor is often invoked. Can data or humans best create the perfect listening experience? Continue Reading
Steve Goldstein started Amplifi Media in March, leaving a 30-year executive career at Saga Communications to apply his knowledge of content and production to on-demand audio. This week his team drew up an infographic snapshot of podcasting’s scope and demographics. Continue Reading
Brief news items and worthy reads from around the web. TODAY: IAB study of programmatic advertising; Alibaba expands music ventures in China. Continue Reading
The headline isn’t breaking news, but a new research report by Clammr quantifies a couple of realities of the podcast industry. Apple’s apps drive a majority of mobile (and probably all) podcast listening. Continue Reading
As we reported last month, famed radio host Art Bell is returning to the air tonight, with a new talk program called Midnight in the Desert. We spoke with the famed radio personality on the phone about his imminent return to radio, and the newness of creating an Internet-first program. Continue Reading
Worthy news items and interesting reads from around the web. Today: Analyzing Pandora programmatic; YouTube is bigger than cable; inside Spotify’s new playlist. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Neil Young exaggerates; FTC and Apple; how do high-schoolers listen? Continue Reading
Playlist radio service 8tracks has launched a new web interface in beta to a limited number of users. The refreshed user experience is underpinned by technology which surfaces playlist suggestions based on listening history, previous searches, and social activity on the 8tracks platform. Continue Reading
Webcast listening in May dropped a couple of percentage points from April’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. the may report broke a five-month string of consecutive gains. At the same time, mobile listening to streams topped 75%. Continue Reading
In a burst of invention and technology ownership, ad-management firm Wideorbit acquired three patents related to streaming audio. One of them represents a technology which allows song-skipping in radio simulcasts, emulating one of Pandora’s most popular features. Continue Reading