AdLarge gets exclusive repping of APNews audio via AudioBoom

Audio ad sales company AdLarge Media notified us today that it has acquired exclusive ad-rep rights to Associated Press (AP) on-demand news reports on AudioBoom. Along with extending AP’s exposure to marketers, there is a reach play in the deal, which allows affiliaste radio stations to host AP audio updates on their websites and mobile apps. Continue Reading

The Scripps/Midroll merger: Conversation with the execs

Yesterday’s announcement that E.W. Scripps acquired Midroll Media is a mile marker in the evolution of podcasting as an important media category. We spoke by phone with Adam Sachs (CEO, Midroll Media), and Adam Symson (SVP and Chief Digital Officer, Scripps) about the merger, its aftermath, and implications for podcasting. Continue Reading

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The Download on Podcasts: The complexity of native advertising in public radio podcasts

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.

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