Webcast listening in May showed strong year-over-year growth (Triton Digital)

Year-over-year listening to streams gained 13% in May, according to Triton Digital’s monthly Webcast Metrics report, released today. Webcast listening in May was mostly flat compared to the previous month, looking at Triton Digital’s top 20 streaming clients. Pureplay internet streaming grew at a dramatically higher rate than broadcast streaming, year-over-year. Continue Reading

Pandora stock rises on analyst thumbs-up; Pandora Premium said to be on “maintenance”

Pandora stock is benefitting today from two encouraging pieces of Wall Street news. As of this post, P stock is up three percent, to its highest level of July. One investor’s note to clients reveals how Pandora is re-allocating resources to favor the radio service, putting Pandora Premium in maintenance mode. Continue Reading

Download on Podcasting report: Measurement and podcasting’s long tail

A new report has been issued by The Download on Podcasting, the ongoing collaborative study of on-demand audio from DMR Interactive and the Digital Media Research and Development Lab at Texas A&M University. In discussing audience measurement the paper spotlights Nielsen’s technology and compares podcasting to craft beer. Continue Reading

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Webcast listening holds steady in April as Spotify continues upward trajectory (Triton Digital)

Webcast listening in April was mostly flat compared to the previous month, taking Triton Digital’s top 20 streamers as a whole — this according to Triton’s Webcast Metrics monthly Ranker, released this morning. While Pandora has plateaued, Spotify has experienced a consistent charge of upward listening growth that can fairly be called meteoric. Click through for details and historical trendlines. Continue Reading

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Panoply leverages Nielsen data management for targeted podcast advertising

In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading

Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading