Global and DAX awarded JICWEBS Brand Safety and Anti Fraud certification for programmatic audio

UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading

Marketplace pioneers interactive Alexa experience with wholly original content

Popular finance and economics radio show and podcast Marketplace has launched an Alexa experience which might represent an early foray into original smart-speaker audio content. Called Make Me Smart from MarketPlace, it contains wholly original information pieces that extend the Marketplace brand and voice into the leading smart speaker platform. Executive comment from Sitara Nieves. Continue Reading

Adlarge’s cabana releases buying guide for streaming audio

In January we were impressed by the Podcast Buying Guide released by cabana, AdLarge’s digital audio division. Now a follow-up, the Streaming Audio Buying Guide, is out and we are likewise impressed by its clarity, brevity, and usefulness. The guide is a promotion, of course, but also an informational glimpse into how a digital audio advertising company frames its view of the industry. Continue Reading