Youth and experience equally dazzle attendees at RAIN Summit Orlando

RAIN Summit Orlando was staged yesterday at the Hilton Bonnett Creek resort outside of Orlando, in association with the NAB/RAB Radio Show. Two-hundred attendees packed RAIN’s venue within the expansive conference hotel to hear the latest thought leadership in radio streaming, podcasting, research, ad technology, and other aspects of digital and online audio. Also, there was that Gen Z panel… Continue Reading

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Sirius XM acquires Pandora

In a landscape-shifting deal that could be filed in the “Finally!” folder, Sirius XM is buying Pandora. The satellite company already owned a 14% stake in the streaming audio giant, and three Sirius execs have been sitting on Pandora’s board for over a year. Pandora’s well-prepared material on the deal calls the combination “the world’s largest audio entertainment company.” Continue Reading

Midroll: 50% of podcast ad revenue is from national brands (Webinar)

In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading

Webcast listening in June; +10% year-over-year (Webcast Metrics)

Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading

Panoply exits content business; focus on tech platform; Slate Group head exits to form new audio company

Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading