The inaugural RAIN Summit Canada, October 10 at the Glenn Gould Studio in Toronto, features a lineup of extraordinary speakers and exceptional content. The Summit is a dynamic half-day event, 9am – 1pm.
For the first time, RAIN presents a Digital Agency Roundtable, intended to be the first in a series of similar panels running through the global series of RAIN Summits. In this event, moderator Sarah van Mosel will lead a discussion with Kristine Lyrette (President, Zenith Canada), Caroline Moul (President, PHD Canada), and David Jowett (Partner, No Fixed Address Inc.). The session will explore buyer and brand expectations in today’s era of digital audio advertising, directly from leaders in the field.
Following along the roundtable” idea, the half-day event will also include a Digital Audio Radio Roundtable, where Steve Goldstein will lead the discussion with five leaders of major Canadian radio groups.
A key presentation will be from Erik Portier, CRO of Radionomy Group, titled “If you don’t have a digital strategy, you don’t have a future strategy.” It brings a contemporary startup sensibility to digital audio strategy — how to fail fast, iterate to improve, including case studies of successful ad campaigns.
The second edition of a key consumer research project about podcast listening, The Canadian Podcast Listener Report 2018, will have its worldwide debut by authors Jeff Ulster (Chief Content and Technology Officer, The Podcast Exchange) and Jeff Vidler (President, Audience Insights).
The event follow’s RAIN’s dynamic 9am – 1pm format, with a networking break and plenty of time after the program for mingling with colleagues. Registration is open, with over 60 companies currently committed to be in attendance. The Glenn Gould Studio is a legendary, historic, and beautiful venue.
Full topical agenda below.
ON THE AGENDA
Extraordinary Speakers; Exceptional Content
PRESENTATION: If you don’t have a digital strategy, you don’t have a future strategy
In a presentation of global scope, Erik Portier, CRO of the Radionomy Group, discusses how to launch, fail fast, improve and iterate your digital audio strategy. Covering a comprehensive range of tactics and technologies, this dynamic 20-minute talk includes case studies of successful campaigns, and reviews pitfalls to avoid.
RESEARCH: The Canadian Podcast Listener Report 2018
The second edition of this landmark research project produced by Audience Insights Inc. and Ulster Media, supported by The Podcast Exchange (TPX). Over 1,500 monthly podcast listeners were deeply surveyed for this extraordinary consumer research profile. Presented by Jeff Vidler and Jeff Ulster.
PANEL: The Digital Agency Roundtable
MODERATOR: Sarah van Mosel (Chief Podcast Sales and Strategy Officer, Market Enginuity)
- Kristine Lyrette (President, Zenith Canada)
- Caroline Moul (President, PHD Canada)
- David Jowett (Partner, No Fixed Address Inc.)
PRESENTATION: Innovation in Audio Advertising
Guy Jones (Head of Commercial Digital Strategy, Global)
Digital audio advertising is evolving – offering clients new ways to reach audiences with ever more effective and measurable messages. Guy Jones presents some examples of how this is developing in the UK market.
PANEL: The Digital Audio Radio Roundtable
MODERATOR: Steve Goldstein (CEO, Amplifi Media)
- Jordan Heath Rawlings (Director, Digital Radio Rogers Media)
- Steve Jones (VP Brands & Content, Newcap Radio)
- Rob Farina (Head of Content, Strategy & iHeartRadio, Bell Media)
- Chris Duncombe (Director of Streaming and Podcasting, Corus Entertainment)
- Leslie Merklinger (Senior Director, Audio Innovation CBC Radio & Audio)
PANEL: Podcasting 360
- Rob Greenlee (VP of Podcaster Relations, Voxnest and Spreaker)
- Dan Misener (Head of Audience Development, Pacific Content)
- Tom Yeung (Vice President Supply, North America, AdsWizz)
- Alan Cross (Creator and Host “Ongoing History of New Music”)
- Chris Nimigon (Chief Revenue Officer / Co-owner, leanStream)
STATE OF THE INDUSTRY
Kurt Hanson (Founder and Publisher, RAIN News / Founder and CEO, AccuRadio)
A renowned and deeply informative presentation by RAIN’s founder and pioneering streaming audio innovator.