Vevo hires new SVP of research

Music video service Vevo has named Bryon Schafer as its new senior vice president of research. Schafer will head up the company’s efforts in consumer and artist insights and in audience and advertiser research. His resume includes work with Otter Media, Warner Bros. Television Group and Hulu.

“I’m thrilled to be joining the team at Vevo” Schafer said. “The value proposition is incredibly strong for us as the eminent platform for music videos. I’m excited to start working with such a talented and passionate team, expanding our insight capabilities and further unlocking value to those we work with and represent.”

“I am delighted to announce that Bryon is joining us,” Vevo CEO Alan Price said. “He is a highly respected and analytical executive, with extensive digital media experience, whose insight and analysis will help drive the value of the music video.”

Anna Washenko