Audioboom announces fall lineup of originals: Three new; one renewed
Audioboom is announcing today its fall podcast lineup. It includes three new originals and one renewed show for its third season. Continue Reading
Author: Brad Hill
Audion raises $1.2M for automated podcast monetization (France)
Audion, the French tech-oriented podcast monetization startup, is announcing today that it raised approximately $1.2-billion (1.1 Euros). Founders Future, Kimo Venture and other angel investors are sourcing the money. Continue Reading
Canadian Podcast Listener 2019: Advertising effectiveness and the surprising role of YouTube
The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading
ART19/Veritonic study targets (and hypertargets) podcast audiences
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Targetspot announces podcast hosting platform
Digital audio advertising technology platform has announced its entry into podcast hosting. The extension of the company’s core business seems natural enough. Details are spare at this point, and the hosting platform seems to be a complementary component to the Targetspot Podcast Marketplace, announced a year ago. Continue Reading
Triton Digital releases first Australian Podcast Ranker
Triton Digital has launched the Australian Podcast Ranker, the first of a (presumed) series of podcast reports. The first edition of the Australian Podcast Ranker, which will be released in four-week reporting periods, starts with shows representing a few of Australia’s top audio publishers. Continue Reading
Wondery adds Australia/NZ to its global expansion, via Ranieri and Co
The Wondery podcast network continues its multi-region expansion, most recently in a new partnership with Ranieri and Co, which will represent Wondery podcasts to the Australian and New Zealand buying markets. Ranieri was founded by Rob Ranieri and Nick Randall. the company produces shows in addition to representing podcasts. Continue Reading
iHeartMedia partners with Will Ferrell for new comedy podcast network
iHeartMedia is deepening its relationship with Hollywood/podcast star Will Ferrell, joining to launch Big Money Players Network, a nascent podcast network for comedy shows. The new enterprise plans to release 10 new shows in the next two years, and follows the success of “The Ron Burgundy Podcast,” an iHeartRadio original production. Continue Reading
Voxnest partners with StreetLib for podcast / book publishing
In an interesting deal announced today, podcast tech/advertising company Voxnest is partnering with book distribution company StreetLib, to facilitate podcasters as book authors, and authors as podcasters. Your first question might be “How?” as was ours, and details are not… Continue Reading
Stream listening dipped in June; steady year-over-year (Triton Digital Webcast Metrics)
Stream listening slipped about 4% month-over-month in June, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped three percent from March, at just over 2-million average active sessions. Continue Reading
Podcasts Open the Door for Advertisers to Reach an On-Demand Audience
Findings from The Canadian Podcast Listener 2019 show that podcasts can help advertisers unlock this attractive audience. On-demand consumers have a marked affinity with podcasts, with weekly users of digital on-demand media indexing well above traditional media for being monthly podcast listeners. Continue Reading
Midroll Media opens Stitcher podcasts to Australian and Canadian advertisers via Whooshkaa and TPX
If you need a scorecard to tell the players, here it is: Stitcher is the podcast network, home of the Bill Simmons Podcast, Freakonomics Radio, My Favorite Murder, Conan O’Brien Needs a Friend, and about 250 more shows. The Stitcher app… Continue Reading