We last heard about AudioGO, a self-serve digital audio ad-buying platform for small businesses, last May when the company offered an update of its $250-minimum ad buying operation. Today, AdsWizz is announcing two agreements — one sell-side and one buy-side — that bolster the platforms’ recognition and effectiveness.
To start: AudioGO is designed to open digital audio advertising to small (even micro) businesses. Ad buyers can dip their toes in the water, or make more substantial campaigns, directly with self-serve tools.
Now we know that Spanish-language media company Entravision is joining its AudioEngage platform with AudioGo. This broadens AudioGo’s pure reach while adding the #1-ranked (comScore) Hispanic online ad platform. The Hispanic listening market is passionate and digitally engaged.
On the buy side, the franchise real-estate operation Berkshire Hathaway HomeServices is joining in to promote AudioGO to its network of 50,000 agents across 1,400 franchise locations. That seems like a substantial boost in awareness and potential activation of self-serviced campaigns. The company is fostering adoption of AudioGO’s marketing potential by creating sample scripts for local agents.
“This unique platform enables all of our network brokers and agents to reach potential buyers and sellers in new moments during the day,” said Wendy Durand, Vice President, Global Marketing at Berkshire Hathaway HomeServices. “We have created sample scripts for our 50,000 network agents and brokerages across the US, who then can edit and customize them for their local market. AudioGO creates an audio ad, and the network agents decide when and where their ads run, and track their success. It’s a win-win for everyone.”
The ability to reach targeted local audiences is a key selling point for AdsWizz. “Smaller advertisers typically want to reach specific audiences in targeted, local areas, and AudioGO enables them to do that for the first time in a scalable way,” said CEO Alexis van de Wyer. “During this explosive time of audio growth, we’re making it easy for businesses of any size to run audio campaigns across premium audio publishers, and we’re excited about the opportunities these new partnerships offer our users.”
For Entravision, the compelling features in AudioGO are ease of use and the low minimum spend. “We are seeing a lot of pent up demand from advertisers who are eager to get into digital audio in their local markets, but don’t meet minimum spends, or simply aren’t sure how to get started,” said Gonzalo Alonso, Managing Director of AudioEngage. “AudioGO is an easy, affordable, and scalable way for AudioEngage to enable these smaller buyers to buy audio ads,” added Federico Gagliardone, VP of Integrated Operations at Entravision.