Australian radio leaders predict for 2019

Diversification and digitization were the twin keynotes for Australian radio in 2018, according to Josh McDonnell writing in AdNews. There, he presents predictions from leaders in Australia’s biggest radio groups Nova Entertainment, Southern Cross Austereo (SCA), Macquarie Media, iHeartRadio  Australia & Asia, and trade group for the Aussie radio industry Commercial Radio Australia (CRA). Continue Reading

Anchor Sponsorhips launches as “the podcast advertising platform for everyone”

Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading