Author: Brad Hill

Marketplace joins with Westwood One for “Marketplace Minute”

Posted on by Brad Hill

When is less more? Perhaps APM’s marketplace is answering thast question with its new Marketplace Minute audio program, slated for ubiquitous radio/podcast distribution in alliance with Westwood One. The new show is a 60-second audio economic news report distributed nationally on commercial radio, across major podcast platforms and on smart speakers. It is the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats. Continue Reading →

Radio reaches 10% stream listening during COVID

Posted on by Brad Hill

Edison Research sent out a note from its Share of Ear subscription study, to mark a milestone for broadcast radio. In a May update, Edison found that 105 of radio listening in the U.S. was streamed, against 90% from an over-the-air receiver. The finding implies shifted listening from in-car (where radios are ubiquitous) to in-home (where radio receivers are disappearing). Continue Reading →

“What was that promo code again?” Spotify testing a universal answer

Posted on by Brad Hill

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading →

April streaming flat from March; NPR’s COVID bump (Webcast Metrics)

Posted on by Brad Hill

Stream listening held steady in April compared to March (actually up by a fraction of a percent). The numbers come from Triton Digital’s Webcast Metrics Top 20 Ranker, and RAIN’s monthly tracking of the Ranker over 10+ years. The year-over-year view showed an unusually large 10% decline, due almost entirely to Pandora’s 14% drop in listenership during that span. Click through for the 10-year trendlines. Continue Reading →

Stock chart update: SPOT, SIRI, IHRT, ETM

Posted on by Brad Hill

Here is the latest in our perio;dic update of major audio stock performance. In the chart below, we see the violent fluctuations in stock value for Spotify (SPOT), SiriusXM (SIRI), iHeartMedia (IHRT), and Entercom (ETM). These four companies embody numerous audio creation, distribution, and technology entities, including: Gimlet Media, Parcast, Anchor, Pandora, AdsWizz, Simplecast, iHeartPodcast Network, Stuff Media, Cadence13, RADIO.com, and Pineapple Street Studios. Continue Reading →