In its US Podcast Advertising 2022 Report released yesterday, eMarketer projects podcast ad spending to reach $1.7B this year, and $2.2B next year on its way to $2.6B in 2024. Continue Reading
AudioValley, parent company of digital audio tech platform Targetspot and venerated streaming app Winamp, has released annual financials for full year 2021. Targetspot represents 92% of the company’s revenue. Continue Reading
Jottings of Note
— The Moms (Edison Research)
— Les Mots (Deezer)
— Home Run (Fresh Air Production)
Two weeks ago global podcast company Audioboom disclosed its Q1 financials, reporting triple-digit revenue gain and double-digit podcast download gain. Today we see Audioboom’s full-year reporting of 2021 financials, where the success story gains more breadth. Click through for tons of detail. Continue Reading
In a significant product evolution, Spotify has announced the release of its Video Podcasts product from testing, making it available to all creators in the U.S., Canada, New Zealand, Australia, and the U.K. It is an exceptionally mature launch, startlingly packed with features helpful in production, monetization, audience engagement, and analytics. Click for lots of detail. Continue Reading
This Rumor Fact(ory) comes from Bloomberg, which reports unnamed sources saying that the Obamas will not renew their deal with Spotify on behalf of their podcast creation company Higher Ground. The Obamas are being courted by iHeartMedia and Amazon/Audible, according to those insiders. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for March. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. Click through for downloadable 12-month chart. Continue Reading
Media Creek, an audio-tech holding company launched in February 2018, announces today a rebranding as SoundStack. In what a company representative calls “a unification/rebranding of all of the collective Media Creek brands,” SoundStack encompasses existing services Live365 and Empire Streaming. Also announced today: A newer service called SoundStack Engine, a platform for both live streaming and podcast distribution. Continue Reading
As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading