Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading

Triton Digital Australia Podcast Report: Wondery joins; 5.5M downloads/month reported by Aussie pub

Triton Digital released the latest edition of its Australian Podcast Ranker for a reporting period that includes the month of April — specifically, March 30 through May 3. Wondery makes its first appearance in the list, with 14 shows in the top 100. An Aussie magazine reveals podcast download figures that Triton doesn’t make public. Continue Reading

March streaming down three percent in March (Webcast Metrics)

As we noted in last month’s coverage of Triton’s Webcast Metrics report: “Next month’s March report will be extremely interesting.” Stream listening slumped in March compared to February, perhaps unsurprisingly. The numbers come from Triton Digital’s Webcast Metrics Top 20 Ranker, and RAIN’s monthly tracking of the Ranker over 10+ years. The year-over-year view showed an unusually large 8% decline. As we said last month: March was a jolting Covid-19 month for all kinds of measured media. Continue Reading

Cumulus Media: Emphasis on digital growth and redefinition as “audio-first media company”

In the Q1 earnings report from Cumulus Media, digital and podcasting took starring roles even as Covid-19 damaged quarterly results for the company as a whole. The Westwood One Podcast Network is part of Cumulus. CEO Mary Berner defines the business as “audio-first media company.” Digital is driving growth. Podcasts are soaring. Continue Reading