Magellan extends to the UK with its top podcast advertiser ranking

Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. The top-15 lists have been appearing monthly, representing advertisers in the American market. The new UK list will represent advertisers targeting UK listeners. The announcement was made today at the 8th annual RAIN Summit Europe in London. Continue Reading

Podcast Radio announces launch plan for full-time podcast programming in London

Podcast Radio, claiming to be the world’s first 24-hour radio station devoted exclusively to podcasts, has announced its intention to launch in London. Founded by consultant Paul Chantler and PodcastKing founder Gerry Edwards, Podcast Radio will showcase podcasts from all over the globe enabling content providers to market and promote their audio across broadcast radio. Continue Reading

Edison/NPR report: Spoken word audio reaches 121 million Americans daily, including an active digital audience

Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading