Instreamatic, a marketing company specializing in voice and AI for audio, announced that it is partnering with streaming technology expert SurferNETWORK. Under this deal, Instreamatic’s voice dialogue ad technology will be integrated into SurferNETWORK’s platform. Broadcasters and brand advertisers using SurferNETWORK will be able to use voice dialogue advertising in audio content. SurferNETWORK will also use Instreamatic’s ad exchange and programmatic network as part of the arrangement.
The voice dialogue ads from Instreamatic allow advertisers to launch measurable and engaging ad experiences. These spots let people interact with the content by voice over a microphone-enabled device.
“At SurferNETWORK we’ve always been eager to adopt and introduce innovative technologies, of which dialogue advertising is quite an inviting example,” said Bill Grywalski, president of SurferNETWORK. “In Instreamatic, we’ve found a likeminded partner with a matching drive to deliver effective new solutions that empower our users to realize their goals.”
“With 21 years in the streaming industry and 22 technology patents to its name, SurferNETWORK’s position as an innovator are beyond question,” Instreamatic CEO Stas Tushinskiy said. “It’s an honor to partner with SurferNETWORK, and to put the full capabilities of our dialogue advertising technology to work for advertisers and broadcasters on the platform.”