Triton Digital announced that it is partnering with BFM, the only independent business radio station in Malaysia. BFM will use the audio streaming network from Triton to deliver its content online, as well as the Tap Ad Server for dynamic insertion of targeted audio ads and its Webcast Metrics service for measurement. It will also make its online audio and podcast inventory available through Triton’s programmatic audio marketplace and audio SSP.
“Triton provides reliable, sophisticated, and a flexible suite of comprehensive audio technology,” BFM General Manager Meera Sivasothy said. “We look forward to having the support of Triton’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy.”
“We are pleased to provide BFM with the tools they need to deliver, monetize, and measure their digital audio streams,” said Benjamin Masse, managing director of market development and strategy for Triton. “Our streaming and advertising technology will enable BFM to provide an increasingly enhanced and engaging listening experience for their audience, and a higher return for their advertisers. In addition, our audience measurement service will provide BFM with insight into how, where, and by whom their digital audio content is being consumed, which will enable them to generate incremental revenue.”