Panoply Media launches Pinna, an audiobook and podcast subscription for children

Podcasting company Panoply Media has unveiled a new audio service designed for children, featuring audiobooks and original podcast content. Pinna is intended for listeners aged 4 to 12. Original series on the ad-free iOS mobile app cover genres including mystery, fantasy, sports, bedtime stories, a game show, and a musical show. Continue Reading

Triton Digital inks Middle East audio ad deal with Anghami

Triton Digital announced that it will act as the ad tech stack to monetize digital audio ad inventory for Anghami, a streaming music provider for the Middle East and North Africa region. Anghami’s digital ad inventory is exclusively represented by Digital Media Services, part of the Choueiri Group. With this deal, Anghami and DMS will leverage Triton’s Tap ad server for targeted audio ad insertion. Continue Reading

iHeartRadio launches Facebook Watch show

Facebook introduced its new internal video platform, Watch, in August, and music brands are already hopping on the bandwagon. iHeartRadio is one of the early adopters, and has launched a show called “iHeartNow with Elvis Duran.” Duran is a DJ on iHeartRadio and will host interviews with musicians and celebrities. The show will have new episodes every afternoon. Continue Reading

Digital audio ad spend on the rise in the Middle East

A recent industry event examined the outlook for digital audio in the Middle East and North Africa. Music streaming company Anghami organized a Digital Audio Day alongside Triton Digital and DMS, the digital arm of Choueiri Group. A report shared at the event found that 69% of marketers in the region expect to increase their digital audio ad investment by up to 15% this year. Continue Reading