Pandora exec evangelizes ultra-short mobile spots

Pandora’s Chief Revenue Officer John Trimble says that a mere eight seconds might be the perfect ad length for mobile video. “Looking ahead, I could envision video and audio ads as short as eight seconds being something advertisers and listeners will be interested in,” he said. According to AdWeek, the radio service isn’t going to imminently make a switch to a new ad length, but is considering a broader effort to reach the coveted young demographics. Continue Reading

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New podcast transcription service aims to make audio more searchable

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems like everyone is getting into podcasting — creators, networks, measurement companies, ad-tech companies, and now the transcription firm GMR Transcription, which announced the launch of an audio-to-text service. Does it make sense? We looked at two podcasts using the service.

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UMG denies colluding with Apple and labels to squeeze out freemium

Attorneys from Universal Music Group have responded to an investigation that the label colluded with other leading music companies to push out free, ad-supported tiers from streaming services. In a letter responding to a subpoena, UMG denied having any agreements with Sony Music, Warner Music Group, or Apple to “impede the availability of third-party free or ad-supported music streaming services.” Continue Reading