YouTube adds new Music Insights analytics for artists

YouTube launched a new set of analytics called Music Insights specifically for musicians. The participating artists can use Music Insights to view engagement information, including their most popular songs and the locations where they have the largest number of fans. It also shares aggregated view counts, which include fan-uploaded videos using that artist’s songs as well as views of videos on the performer’s own channel. Continue Reading

Merlin is the newest partner for SoundCloud’s monetization program

SoundCloud has signed an agreement with Merlin that will enable the independent agency’s more than 20,000 labels and distributors to earn money on the platform. The people represented by Merlin will be able to earn royalties from the On SoundCloud advertising program and they will reportedly have involvement in the streaming platform’s upcoming subscription service as well. Terms of the partnership have not been disclosed. Continue Reading

Programmatic solves liquidity problem in streaming audio ads: RAIN/WideOrbit webinar report

In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading

Report shows growth in radio and streaming, declines in physical and digital sales

Pricewaterhouse Coopers released a report about the global entertainment and media markets. The research covered both the radio and music market segments. The report found that radio had total revenue of $20.67 billion in 2014. On the other hand, the music industry was valued at $15.06 in 2014 and total recorded music revenue was $6.01 billion. Continue Reading

MusicWatch measures music service competition; Apple must differentiate its upcoming offering

Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading