Nielsen 360 report examines concert behaviors and data

Nielsen’s latest data is a Live Event 360 report, which analyzes fan behavior around concerts. People who attended at least one concert or festival in the past year spent 60% of their average annual music budget on attending those performances. Although the Nielsen report is focused on finding brand and marketing opportunities around live shows, there’s also an intriguing perspective for digital music platforms. Continue Reading


Radio listening inches up, smartphone audio skyrockets in Nielsen Q1

Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading


Pew’s State of News Media offers industry snapshots

Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen. Continue Reading