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Radio listening inches up, smartphone audio skyrockets in Nielsen Q1

Nielsen Q1 2016 comparable metrics canvas

Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening.

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Pew’s State of News Media offers industry snapshots

pew research center logo - use this canvas

Pew Research Center has released its State of the News Media report, a compilation of the extensive research into topics such as podcasting, audio, and public broadcasting. It offers a consolidated look at where the news media is headed. The fact sheets for podcasting and audio leaned heavily on data from Edison Research and Nielsen.

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Nielsen formally launches streaming ratings service for terrestrial webcasts

After years of development and months of teasers, Nielsen formally launched its streaming measurement service, branded Nielsen Digital Audio Ratings. Part of Nielsen's broad Total Audience enterprise, which aspires to deliver comprehensive audience measurement of over-the-air and Internet television and radio, the new service offers analytics to Nielsen-subscribing radio stations that sell advertising across the digital divide.

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