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Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading

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Jelli releases metrics, tracks growth of broadcast radio programmatic

Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading

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Marketron unleashes programmatic-like tools for broadcast spot sales

As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading

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Radio claims “seat at the table” for programmatic buying: iHeart and Katz partner with Jelli

In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading

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Jelli’s RadioSpot ad service rolls out to seven new stations

Earlier in the summer, Jelli announced plans to suspend its social radio service in favor of its programmatic ad platform. The promising Q1 growth for that service continued on Tuesday, with the company’s announcement that its RadioSpot platform will be deployed at seven more radio stations across the U.S. Continue Reading

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Jelli celebrates Q1 growth of its programmatic ad platform

The digitization of radio is an important part of the evolving media landscape, as documented by Edison Research, BIA/Kelsey, and other research organizations. On the front end, that means accommodating the consumer migration to online listening. Behind the scenes on the business end, it means bringing long-standing monetization technology from the web to broadcast. Continue Reading