We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading
Smartphone apps now account for half of time spent on digital platforms in the U.S. The July 2016 data from comScore confirmed the trend of smartphone dominance, with the mobile devices securing 50% of digital time for the U.S. audience. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
In its April rankings, comScore found a strong month for Pandora. The online radio platform ranked No. 23 in the list of the top 50 multiplatform properties with nearly 85.3 million unique visitors. Pandora also made the list of top 15 smartphone apps. Continue Reading
The comScore Mobile Metrix report for July 2015 included data about the top apps by reach across iOS and Android devices in the U.S. Pandora held the No. 7 spot with 43.9% reach. Apple Music snuck into the No. 14 with 24.1% reach. Continue Reading
Spotify posted strong subscriber numbers to kick off 2015, and at the same time is building its ad-supported business in its free-listening service. The company sponsored a brand impact study by comScore to investigate the streaming consumer experience. The results portray the streaming audience as one that’s accessible and open to marketing and brand initiatives. Continue Reading
ComScore’s latest data covered trends in the U.S. smartphone market, including an assessment of the most popular apps as of October 2014. Only two music apps make the top 15: Pandora with 41.6% reach and iTunes Radio/iCloud at 21.9% reach. Continue Reading
Pandora was the mobile program with the most time spent in-app, according to the Mobile Metrix Key Measures report from comScore. The data reflected average minutes per visitor for U.S. adults, and Pandora clocked in with 1,271 minutes. It edged out ubiquitous social network Facebook for the top spot and had more than triple the average minutes for Netflix, the app for TV and movie streaming. Continue Reading
comScore’s U.S. Mobile App Report covers some interesting ground in how people are (and aren’t) using their smartphones and tablets. Activity on mobile devices makes up 60 percent of digital media time in the U.S. The majority of that digital media is consumed through apps; those programs account for 52 percent of the country’s digital media time. Continue Reading
The June data from comScore revealed that 25 percent of the service’s active monthly unique visitors, an audience of almost 19 million, are Hispanic. That’s enough people to make Pandora the top music streaming platform for the demographic of listeners, even compared with endemic Hispanic sites such as Univision Digital. Continue Reading
A new study of January data by comScore and Millennial Media reveals that among 15 Internet content categories, streaming radio is (by far) the most mobile. A full 95% of time spent with streaming radio transpired in tablets (16%) and smartphones (79%). Continue Reading
As noted in Audio4cast, Pandora landed in 8th place in comScore’s measurement of top smartphone app usage for August. This metrics category is different from smartphone audience via the phone’s browser. Some top-15 media properties (like Gmail) might have their… Continue Reading