ESPN announced a new addition to its programming with a multimedia documentary called Pin Kings. The story will be told across television, print, and digital outlets in addition to the 16 episodes of podcasting. The audio segment is ESPN’s first foray into episodic podcasting where a long-form story is told over a single season. It is a production style popularized by ‘Serial’. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
The world is tuning into the feats of athleticism happening in Rio de Janeiro this week during the Summer Olympics. It all kicked off with Friday’s Opening Ceremony, which contained a surprising, musical win. Continue Reading
Shazam has not been quiet about its plans for business growth beyond audio, but today it revealed an unexpected turn in those plans. Shazam will be at the center of a new television game show on Fox and Shazam Entertainment Limited will be a partner on the series. Continue Reading
The topic of audio quality in streaming has mellowed out of late, but CNBC re-opened the question with a survey into whether listeners actually pick up on the differences. The results seem to echo several other assessments in finding that for the average person, there’s not much impact. Continue Reading
Audio.ad, an ad technology company which has made quick inroads to and U.S. Hispanic market in addition to Latin America, has reached a deal with XAPPmedia to exclusively represent XAPP Ads in Audio.ad’s two major markets. Continue Reading
Guest columnist David Porter, Founder and CEO of 8tracks, looks back at eight years of developing the platform. It’s a mix of challenges and triumphs. “Internet radio could well become the most ubiquitous form of media mankind has known.” Continue Reading
Guest columnist Glenn Peoples writes about Pandora features that give artists more direct communication to their fans, complete with stats to support their effectiveness. When artists record messages for album premieres, he posits, click-through rates far exceed digital marketing benchmarks. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Extensive analysis of the RAJAR data. Millennials’ affinities for podcasting and radio. Much, much more. Continue Reading
Apple Music is slated to get exclusive access to two upcoming releases. Pop singer Britney Spears will make her album Glory an Apple exclusive when it drops on Aug. 26. It is her first project since 2013. R&B singer Frank Ocean is also going to have an Apple Music exclusive, but the release date is much murkier. Continue Reading
As rumors go, Liberty Media’s interest in acquiring Pandora is both apparent and remote. Now the CEO reportedly has told analysts that he is uninterested in the streaming business model … but if he did buy Pandora it would be positioned within Sirius XM. Continue Reading
Apple is having a busy week, adding South Korea to its roster of countries where its streaming service is available. The reaction from the domestic music scene has been lukewarm thus far. Continue Reading