RAIN Notes: January 22
— A Passion For Building (SoundStack / John Morris)
— How Audiences Differ (Sounds Profitable)
— Lacking The Buzz? (Virtually Parkinson Podcast)
— At The Vanguard (Miami MusicTech) Continue Reading
WideOrbit
WideOrbit elevates Susie Hedrick as new CEO
WideOrbit, a leading media workflow management service, is announcing today the elevation of Susie Hedrick to Chief Executive Officer. Hedrick has been operating as President and Managing Director. In assuming the top leadership role, Hedrick takes the reins from WideOrbit’s Founder and current CEO, Eric Mathewson. Click through for more. Continue Reading
Audacy acquires a portion of WideOrbit for streaming audio tech
Audacy, the largest commercial radio group in the U.S. and a major podcast network, has acquired WO Streaming — the digital audio streaming technology of media tech solutions company WideOrbit. This action probably (but without confirmation at this time) explains the $45-million mystery investment announced last week by Audacy. Click through for details and history. Continue Reading
WideOrbit announces a raft of executive appointments as Bruce Roberts steps down
Digital media campaign buying and management company WideOrbit is remaking its executive ranks, as Bruce Roberts prepares to step down as President and EVP of Sales after 20 years. He will remain in the traditional role of advisor to the company. Seven new executive appointments flow into upper management at the company. Continue Reading
WideOrbit selects Tru Optik Data Marketplace to power streaming audio / podcast audience targeting
Tru Optik, a TransUnion company, is announcing today a partnership with WideOrbit, the solutions provider for digital audio, broadcast, and TV. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising. Continue Reading
Radio listening shift to streaming
According to a recent Nielsen survey, most Americans (83%) are listening to radio as much as, or more than, they did before the Covid-19 pandemic. but a shift has been happening, to streaming and on-demand listening via mobile devices and smart speakers. A WideOrbit blog post adds context. Continue Reading
WideOrbit marketplace integrates with Rubicon Project exchange
WideOrbit is announcing a partnership with programmatic platform Rubicon Project, exposing WideOrbit’s network of audio publishers to Rubicon’s ad buyers. WideOrbit’s client list includes audio services, platforms, networks, radio broadcasters, and audio content publishers. Continue Reading
WideOrbit announces latest client for its WO Streaming tech
WideOrbit announced that regional radio operator Cherry Creek Media is now using its WO Streaming platform to offer online audio streams of its broadcast content. Cherry Creek Media owns and operates 52 radio stations in the western United States. Continue Reading
WideOrbit integrates IAB’s podcast measurement guidelines
Ad tech company WideOrbit announced that it has integrated the standard metrics developed by the IAB into its WO On Demand platform for podcast management. That means all users of WO On Demand can use the tools for consistently measuring podcast content, audience, and advertising performance. Continue Reading
WideOrbit survey finds high interest in programmatic advertising
WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading
SBS sees 50% growth following WideOrbit programmatic ad pilot
The Spanish Broadcasting System saw more than 50% growth in CPM after a pilot test for programmatic digital audio advertising. The broadcaster witness the spike after participating in the WO Programmatic Digital Audio platform from ad-tech company WideOrbit. Continue Reading
Townsquare chooses WideOrbit for network-wide webcasting
WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading