Triton Digital 5 - RAIN News

Omny Studio intros Shared Listeners tool for network clients

Posted on August 17, 2021 by Brad Hill

Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading →

Triton Digital Australian Podcast Ranker: Hamish & Andy move into #1

Posted on August 12, 2021 by Brad Hill

Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading →

Triton releases Webcast Metrics Streaming Rankers for June: U.S., LATAM, EMEA, Global

Posted on August 3, 2021 by Brad Hill

Triton Digital has released its consolidated Streaming Rankers for June, covering the U.S., LATAM (Latin America), EMEA (Europe, Middle East, Africa), and the Global report. Click for details and the download link. Continue Reading →

Podcast Radio chooses Triton Digital for streaming ad tech

Posted on June 22, 2021 by Brad Hill

Podcast Radio, the DAB+ all-podcast radio station in the UK, has hooked up with Triton Digital’s ad-tech suite for the delivery, monetization, and measurement of its online streams. Continue Reading →

Triton Digital Podcdast Report elevates Stitcher to #1 in downloads

Posted on June 18, 2021 by Brad Hill

The periodic podcast reports from leading technology and metrics companies create a drumbeat that sounds nearly identical month after month. Changes in ranking order are rare in the top 10 or 20 measurement slots, no matter what the metric. The latest from Triton Digital shows a shift in the #1 spot, but the margin is paper-thin. Continue Reading →

Indian DSP PayTunes joins Triton Digital’s programmatic ad marketplace

Posted on June 9, 2021 by Brad Hill

PayTunes is the first audio-only ad aggregation DSP in India, starting in 2016. The company has integrated with Triton Digital’s audio programmatic marketplace, Triton has announced. Continue Reading →

Spotify & AM/FM both win in Canada: Infinite Dial

Posted on May 14, 2021 by Brad Hill

Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading →

29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

Posted on May 7, 2021 by Brad Hill

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading →

Triton Digital / Omny will handle podcast strategy for Stingray

Posted on April 13, 2021 by Brad Hill

Montreal-based global media/entertainment company Stingray has chosen Triton Digital’s Omny Studio unit to create, publish, and promote Stingray podcasts. Stingray is a giant music, media, and technology firm with offices around the world. Continue Reading →

iHeartPodcast Network Australia re-ups with Audioboom

Posted on April 13, 2021 by Brad Hill

iHeartPodcast Network Australia, which is operated by radio/audio network ARN, has renewed its commercial partnership with podcast company Audioboom, re-upping the arrangement for two years. At the same time, the two companies dominate the Australian Podcast Report. Continue Reading →

Triton Digital adds Indonesian radio/podcast client Masima Radio

Posted on April 2, 2021 by Brad Hill

Masima Radio, the largest radio network in Indonesia with 18 stations, has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Continue Reading →

Triton Digital intros Streaming Metrics for the Netherlands

Posted on March 25, 2021 by Brad Hill

Triton Digital has expanded its well-known and often consulted Streaming Metrics rankers, adding a Netherlands-specific product. The new addition is launched with reports for January and February. The new Netherlands product is more complicated than the familiar U.S. reports. Continue Reading →