Triton Digital 4 - RAIN News

Triton Digital offers consolidated advertising across digital and broadcast segments

Posted on June 12, 2023 by Brad Hill

Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading →

Audacia chooses Triton Digital to meet audio advertising demand in Asia

Posted on May 10, 2023 by Brad Hill

Triton Digital has announced that global advertising marketplace Audacia has chosen Triton to connect publishers and advertisers in the Asia Pacific (APAC) region. The partnership will give Audacia access to Triton’s exchange of audio publishers across all types of audio. Click for details and quotes.
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Four shows enter March Triton Digital Podcast Report; top ten shows the same

Posted on April 21, 2023 by Brad Hill

Only four newcomers cracked Triton Digital’s Podcast Report for March, , which ranks the top 100 podcasts by average weekly downloads. The top-10 cohort remained the same with some order shuffling. Click for lots of detail. Continue Reading →

Triton Digital Canada Podcast Ranker shows four newcomers to top 100

Posted on March 23, 2023 by Brad Hill

In Triton Digital’s newly released Canada Podcast Ranker for February, we see a mostly stable list from the previous month, with just four newcomers. The list ranks by downloads. Four new entrants made the list. Click through for more details, including biggest gainer (you might suspect what it is) and biggest ranking drop. (wait, wait for it). Continue Reading →

Triton Podcast Ranker for February: Three new shows in a hundred

Posted on March 17, 2023 by Brad Hill

The latest Triton Digital US Podcast Report shows only three new shows in 100 listed, all three in the bottom twenty. Nine of the top ten podcasts are the same month-over-month. Click through for more stats, including a breakdown of sales representation. Continue Reading →

Triton Digital January US Podcast Report: NPR retakes top spot; only one debut

Posted on February 17, 2023 by Brad Hill

Triton Digital released its January Podcast Report, which measures weekly downloads of Triton measurement clients. NPR regains #1, assisted with the highest number of episodes created in the month. Not much switching around within this stable ranking. Continue Reading →

Triton Digital 2022 podcast report: Audience profile and much more

Posted on February 13, 2023 by Brad Hill

Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading →

Triton Digital integrates Jelli; promotes execs

Posted on June 9, 2022 by Brad Hill

In a sweeping proclamation of global audio technology influence, Triton Digital has announced the integration of audio ad-tech platform Jelli into its system. Complementing that development, several Triton execs have been promoted. Click through for lots of details. Continue Reading →

Stitcher, part of SXM Media, atop new Triton Digital U.S. Podcast report (April)

Posted on May 23, 2022 by Brad Hill

Triton Digital released the April U.S. Podcast Report, showing top 20 networks and top podcast shows (each measured by number of downloads and audience reach. Click for details. Continue Reading →

“Demos Plus,” a new kind of podcast measurement with Daryl Battaglia (TRANSCRIPT)

Posted on May 6, 2022 by Brad Hill

Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading →

Triton Digital launches Canada Podcast Report, measuring French and English shows

Posted on April 27, 2022 by Brad Hill

Triton Digital has added a new component to its sprawling reportage of podcast downloads and podcast network success in major markets around the world, launching the Canada Podcast Report. Total downloads of all shows by participating publishers in the month of March is 13.8M. Click for more details. Continue Reading →

“Control and scale” — Programmatic podcast advertising with Ivone Schramm at PBL (transcript)

Posted on April 18, 2022 by Brad Hill

Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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