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Indian DSP PayTunes joins Triton Digital’s programmatic ad marketplace

PayTunes is the first audio-only ad aggregation DSP in India, starting in 2016. The company has integrated with Triton Digital’s audio programmatic marketplace, Triton has announced.

Through this integration, ad buyers who use PayTunes can now leverage Triton’s audio supply-side platform (SSP) to access premium inventory produced by radio organizations, podcasters, news organizations, professional sports leagues, and streaming audio platforms. The result, says  Triton, is brand-safe audio buys in open and/or private marketplaces.

“We are proud to partner with Triton Digital, and to provide our clients with access to their renowned marketplace and wide array of inventory,” said Gaurav Tiwari, CEO and Co-Founder of PayTunes.  “Audio is an incredibly efficient and effective vehicle for reaching target audiences in a personal and engaging manner and is helping an increasing amount of publishers grow their audience and generate incremental revenue every day.”

“We are pleased to partner with PayTunes on this integration, and to provide the buyers and agencies that use their platform with access to top-tier digital audio and podcast inventory from around the world,” says Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “The inclusion of this highly targetable inventory in their buys will enable them to continue to increase both their reach and revenue across India and beyond.”

Triton asserts that its audio marketplace is the world’s first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.

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Brad Hill

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