RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
TikTok
TikTok connects with Apple Music to benefit rights-holders
Immensely popular video sharing app TikTok has opened a connection with Apple Music whereby users of both services can leverage TikTok as a discovery mechanism for their personal music collections. More such connections are expected, which is good for the music business. Continue Reading
TikTok to partner with SiriusXM (and Pandora) with new channels and “audio experiences”
TikTok Radio is a headline new channel coming to SiriusXM, expanding the reach of the shortform video platform’s influence on the music industry. SiriusXM calls the new channel “groundbreaking,” and promises other collaborations across the Sirius/Pandora audio offerings. Other extensions of TikTok music already appear on Sirius-owned Pandora. Continue Reading
TikTok releases first-ever music report, indicating a powerful music discovery role
Over 176 different songs surpassed 1 billion video views on micro-video platform TikTok. That from the company’s first annual music report. Over 70 artists have broken on the platform, and landed major label deals. While major surveys put YouTube as a leading music discovery environment, TikTok seems determined to build recognition for its role in finding and sharing songs. Continue Reading
Ollie Wards leaves Triple J for TikTok in Australia
Taking TilTok seriously yet, as a music exposure, promotion, and distribution platform? Well TikTok is, and so is Ollie Wards if we go by his just-announced job change. Wards is leaving his post at Triple J, the nationally funded alternative music radio outlet in Sydney, Australia, for an appointment as music director in Australia ast TikTok. Continue Reading
NMPA CEO calls lawsuit against TikTok “likely” if publishing deals aren’t secured
TikTok may have at least temporarily gotten its ducks in a row for licensing, but music publishers are still threatening legal action. David Israelite, CEO of the National Music Publishers Association, told the Financial Times (paywall) that a lawsuit is a “likely future step.” Continue Reading
TikTok gets ‘short-term’ major label deals, while YouTube reportedly plans a competitor
Short-form video has been a huge focus for Internet and media culture, and the field could be seeing some shifts. First, TikTok is moving to make its massively popular platform more in line with the major labels. Second, YouTube isn’t going to cede its video crown to the newer rival just yet. Continue Reading
Merlin signs multi-territory licensing deal with TikTok
Merlin, the independent label network and rights organization, has signed a licensing deal with the short-form video platform TikTok. This multi-territory agreement will make Merlin’s repertoire of indie music available for legal use by any users of the social app. Continue Reading
Former Warner digital exec joins TikTok/Bytedance
Ole Obermann has been hired by mobile short-form video app TikTok as its vice president and global head of music. The former Warner Music Group digital exec joined the company in October. Continue Reading
TikTok owner Bytedance could launch on-demand streaming service next month
Bytedance, the Chinese company that owns short-form video platform TikTok, may be moving forward with launching its own streaming music service. Financial Times reported that Bytedance is working on an app that would offer the typical on-demand audio experience. Continue Reading
DistroKid can now distribute releases to TikTok
DistroKid has added support for one of the most popular social networks. The company can now distribute to TikTok. The app’s popularity and power have also attracted attention from labels. Continue Reading
TikTok claims 120 million active users in India
Short form video platform TikTok has been growing its reach in new markets outside its home base of China. After a brief removal from the mobile app platforms for both Google and Apple in April, the service has resumed in India. The Economic Times reported that TikTok now has 200 million users in India, including 120 million who are active every month. Continue Reading