Spotify is turning to data to strengthen its case to advertisers. The streaming audio company will use the Nielsen Brand Effect in multiple regions, and the platform can help brands analyze how their content connects with audiences. Continue Reading
Family plans have become an industry standard for streaming services, but their prevalence has caused concern among labels. A feature in Billboard examined the impact of these group subscription plans on the streaming economy. Continue Reading
Graham James is departing his post as Spotify’s global head of corporate communications. The publicity veteran spent more than six years in the streaming company’s communications department. Continue Reading
Spotify held its slight lead over Pandora in March stream listening, an advantage established in January after three years of chasing. Aside from that metrics rivalry, the Top 20 group in Triton Digital’s Webcast Metrics report gained one percent in overall listening compared to February. PLUS — a little bit of smart speaker reporting. Continue Reading
Spotify has offered different types of perks to its subscribers over the years, from discounted prices to bundled entertainment packages, in order to help attract paying customers. The latest deal is specifically for its student tier. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and still-growing audio medium. Today’s developments include more NPR politics programming, an exclusive score for Spotify, and true crime at iHeartRadio. Continue Reading
The major labels offloaded some of their stock in Spotify when the streaming service went public, but now both of its co-founders have done the same. Martin Lorentzon and Daniel Ek have both made moves to sell small amounts. Continue Reading
Spotify has embarked on several experiments in podcasting, and it is still finding ways to explore. The latest move is the first branded podcast for the streaming service. Spotify teamed with New Amsterdam Vodka for a show called Ebb & Flow hosted by Jasmine Solano, a DJ, music influencer, and ambassador for the liquor brand. Continue Reading
Brief news items and worthy reads from around the web: Spotify adds songwriter and producer credits on iOS. Audio Recording Through the Ages. Continue Reading
Bell Media, which operates the iHeartRadio product in Canada, has reached a deal with Spotify which extends distribution of Bell’s podcast catalog to that global giant. The arrangement includes The Jay and Dan Podcast, TSN Overdrive, and Mike On Much — all part of the iHeartRadio Canada Podcast Network Continue Reading
Brief news items and worthy reads from around the web: Music Biz Slams Citi Report on Industry & Artist Revenue as ‘Inconsistent,’ ‘Inaccurate.’ The future is ear: Why “hearables” are finally tech’s next big thing. Spotify’s $30 billion playlist for global domination. Cook says Apple not in music streaming for the money. Your Favourite BBC Podcasts, Now on Spotify in the UK. Continue Reading
Spotify has been dedicated to its ad-supported free tier since the service’s inception, and is now slowly introducing an interesting feature which could make commercial interruptions more agreeable to listeners, and make the ad platform smarter for advertisers. Continue Reading