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eMarketer expects Pandora to see growth in overall digital ad share, decline in mobile for 2014

Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading

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How do graduating high school students listen to online music?

Niche, a research firm founded by Carnegie Mellon University in 2002 with a focus on early-life decision-making, has released an interesting study of media choices among graduating high school students. When surveyed about listening to music, graduating high-schoolers divulged their music-service habits. Continue Reading

adStream: Competitive ads

Should radio and Internet radio platforms run ads for competitors? In the battle for “share of ear,” this is a question we have examined from a number of angles. During our recent ad-stalking, we spotted Google advertising its streaming service (Google Play All Access) on Pandora. the call to action lifted us right out of Pandora into Google. Continue Reading

David Oxenford: Pandora Petitions FCC for Ruling to Acquire Radio Station

Remember when Internet radio leader Pandora bought a radio station last June? The idea was to get more favorable music licensing terms, but the deal was blocked by ASCAP and remained unclosed pending FCC approval. Now, that small station in South Dakota is in the news again, as Pandora files a petition with the FCC to declare Pandora’s eligibility to acquire the terrestrial broadcaster. Broadcast law attorney David Oxenford, who is involved in the case, explains everything. Continue Reading

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Pandora exec discloses ad revenues, and needs a new car

Pandora VP of Investor Relations Dominic Paschel is a frequent guest speaker at investor conferences. We last eavesdropped on his remarks in December, at a JP Morgan event. Paschel recently held forth at the Sanford C. Bernstein Future of Media Summit. Paschel’s presentation provided an update of several aspects of Pandora’s business:

  • Pandora’s view of competition
  • Audience metrics: time spent per user
  • Revenue metrics: growth of local ad sales
  • A certain problem with Dominic Paschel’s car
  • Continue Reading

Eric Bieschke, Chief Scientist at Pandora, to speak at RAIN Summit Indy

RAIN Summit Indy announces that Eric Bieschke, Chief Scientist at Pandora who leads one of the most significant Big Data operations in digital music, will be a speaker.

Eric Bieschke joined Pandora as its second employee in 2000. He will bring his unique depth of experience and preeminent reputation as a data guru to RAIN Summit Indy on September 9 at the Indiana Convention Center. Continue Reading

T-Mobile game changer: Unlimited data for music

Wireless company T-Mobile announced a change to its cell-phone service plans that potentially impacts how consumers choose their telecom providers, music services, and even cars. Called Music Freedom, it affords unlimited music streaming for “major” music services, regardless of the plan’s data cap. A related deal with Rhapsody sweetens the package. In an era when paying for data can be more burdensome than paying for music, this initiative could turn some heads. Continue Reading

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Beats Music math: What Spotify and Pandora would be worth

File this under Friday Fun. Apple will pay $3-billion for all of Beats (the electronics and music-service divisions) when the deal closes later this year. Source reveal that the Beats Music portion of the merger is accounted at $500-million. Yielding to temptation, we ran the numbers and hereby propose (not with an entirely straight face) some stratospheric prices. Continue Reading