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Discovery wars heat up as music services seek to captivate users

Is music discovery important in a society where most of the stardom and audience are concentrated in a few top acts? Research tells us it is, and new music discovery products tell us that major online music services know it. Music discovery initiatives from Spotify, Pandora, and SoundCloud are bringing music discovery into an era of personalized delivery. Continue Reading

Pandora introduces new visual ads for mobile

Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading

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Tim Westergren: Pandora is replacing AM/FM radio

In a keynote interview at MIDEM over the weekend, Pandora CEO Tim Westergren talked about Pandora’s plan to build an on-demand service to complement its market-leading streaming radio platform, and the company’s support of the music industry. Along the way, Westergren reiterated his company’s explicit mission to replace broadcast radio, and why that’s a good thing for listeners and musicians. Continue Reading

WBAA drops “This American Life” because — Pandora

Public radio WBAA in West Lafayette, Indiana, is discontinuing broadcasts of This American Life after the show entered into a deal with Pandora. In a brief blog post titled “Mission vs. Economics,” WBAA General Manager Mike Savage said that the decision to air This American Life on a paid subscription service was a key factor in the Indiana station’s decision. Continue Reading