Pandora’s latest personalized playlist is a curated selection of new music releases just for its Premium listeners. The Drop is a customized collection based on machine learning models. The programming includes new music from artists each listener already favors alongside recommended performers. Continue Reading
Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading
Spotify held its slight lead over Pandora in March stream listening, an advantage established in January after three years of chasing. Aside from that metrics rivalry, the Top 20 group in Triton Digital’s Webcast Metrics report gained one percent in overall listening compared to February. PLUS — a little bit of smart speaker reporting. Continue Reading
Pandora has announced three new digital audio ad capabilities that are designed to allow a greater degree of personalization for advertisers. The new formats are Dynamic Audio, Sequential Audio, and Shorter Form Audio. Pandora has worked with Veritonic to run some early tests on how these options can impact listener behavior and drive results for brands. Continue Reading
Pandora has launched a new Snapchat integration for its Premium listeners. Subscribers to the on-demand listening tier can share songs, albums, stations, and playlists on the social networking platform. Continue Reading
Pandora and T-Mobile are partnering for a limited-time streaming music subscription deal. On August 28, customers of the mobile company can sign up for a full year of free access to Pandora Plus as part of its T-Mobile Tuesdays promotions. Continue Reading
Pandora has hired Heidi Anne-Noel as its new senior manager of communications. In this position, she will be responsible for overseeing the music communications strategy as well as outreach to the music press and business communities. Continue Reading
“We’re still in the early innings and the market is growing rapidly,” said Pandora CEO Roger Lynch at the top of yesterday’s Q2 earnings call. He deployed the “early innings” metaphor in Q1 also. This time, Wall Street took a swing at that pitch, sending P stock up 20% in Wednesday morning’s early trading. Continue Reading
Pandora is taking the next step with its programmatic advertising strategy. After announcing the beta launch of a private programmatic marketplace in February, the audio company has now opened up the exchange to general buying. Continue Reading
Brief news items and worthy reads from around the web: Entercom exec’s audio snapshot. A podcasting history lesson. Best podcast episodes of the year (so far). Roger Lynch’s Bloomberg interview. Continue Reading
Brief news items and worthy reads from around the web. Stories include another view on Nielsen mid-year data and a Pandora exec talking about the audio advertising landscape. Continue Reading
Pandora has partnered with Bango, a company providing commerce infrastructure for mobile phones. Under the latest deal, Bango will power subscriptions through Pandora resellers in the U.S. Continue Reading