Podcast ad revenue will soar to $659 million by 2020, in buoyant IAB/PwC report
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
IAB
Digital audio advertising up 39% in IAB Full Year Report (2017)
Ad spending on digital audio leaped upward 39% in 2017 over the previous year, according to a newly released report from the Interactive Advertising Bureau (IAB). Total 2017 ad spend in the category was $1.6-billion, up from $1.1-billion in 2016. Mobile increased its supremacy. Continue Reading
Podbean updates its podcast stats for IAB compliance
Podcast company Podbean has unveiled an update to its statistics, making them fully compliant with the IAB Podcast Measurement Guidelines. The revised system will be released starting April 3. The company noted that the changes will probably lead to a reduction in the numbers reported to its users. Continue Reading
IAB study tracks the trends of podcast listening across the day
The IAB released new research examining consumption of media on a regular basis. The study, titled Personal Prime Time, included questions about how and why respondents chose to engage with that type of media. The section on podcasts reveals some useful demographic data and motivations for when people listen. Continue Reading
IAB Australia survey finds growing interest in podcast, streaming advertising
IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading
Pandora, Spotify, iHeartRadio in top 10 mobile brands (IAB)
The Interactive Advertising Bureau has released its report on digital advertising trends from the first half of 2017. Music streaming shows astonishing penetration of top-10 brands, when measuring time spent. Continue Reading
audioBoom is the first podcast network to join IAB in the UK
AudioBoom has announced its membership in IAB UK, the United Kingdom arm of the Internet Advertising Bureau. It is the first podcast network to have accredited membership into the UK branch of the organization. Continue Reading
WideOrbit integrates IAB’s podcast measurement guidelines
Ad tech company WideOrbit announced that it has integrated the standard metrics developed by the IAB into its WO On Demand platform for podcast management. That means all users of WO On Demand can use the tools for consistently measuring podcast content, audience, and advertising performance. Continue Reading
IAB launches first buyers’ guide for podcast advertisers
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
IAB whitepaper maps programmatic advertising, while distancing from “programmatic” label
The Interactive Advertising Bureau (IAB) has released a dense, highly-informed and descriptive whitepaper about programmatic advertising — which also suggests abandoning the term “programmatic” and replacing it with “automation.” There is also a great infographic. Continue Reading
Strong forecast for digital audio advertising and programmatic in Australian IAB survey
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
IAB releases new Digital Audio Buyer’s Guide
The Interactive Advertising Bureau (IAB) has published an updated guide to digital advertising for media buyers. The 21-page document charts the business ecosystem and clarifies its vocabulary for advertisers. It is produced by the IAB Digital Audio Committee. Continue Reading