Test Drive: 360-degree videos from the Google Cultural Institute

Google announced new additions to its push to record great works in 360-degree video, this time focused on the fine arts. The tech giant has partnered with more than 60 performing arts groups around the world to create live, 360-degree experiences. I’ve seen a few experiments with this video tech before, and it has always seemed more interesting in theory than in practice to me. So I was curious to see what this meeting of high-tech and high culture could produce. Continue Reading

Google goes native to promote Play Music free tier

The business of an ad-supported radio service can be a tricky one, balancing the listeners’ demand for free content with the need to stay afloat and make money to keep delivering that content. And with so many well-established players such as Pandora, Spotify, and iHeartRadio already sitting in comfortable positions, it’s extra challenging for a new face to break through the crowd. Yet Google is trying to do just that and it’s using native advertising to stand out. Continue Reading

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Editor’s Notebook: Google’s hasty freemium play

by Brad Hill
Yesterday Google announced it was introducing a free-listening, Internet radio-style component to its Google Play service. The announceement was widely viewed as counter-Apple positioning. But Apple has freemium too. Both companies, the owners of mobile computing, are playing the same game with the same pieces. Continue Reading