Test Drive: 360-degree videos from the Google Cultural Institute

Google announced new additions to its push to record great works in 360-degree video, this time focused on the fine arts. The tech giant has partnered with more than 60 performing arts groups around the world to create live, 360-degree experiences. I’ve seen a few experiments with this video tech before, and it has always seemed more interesting in theory than in practice to me. So I was curious to see what this meeting of high-tech and high culture could produce. Continue Reading

Google goes native to promote Play Music free tier

The business of an ad-supported radio service can be a tricky one, balancing the listeners’ demand for free content with the need to stay afloat and make money to keep delivering that content. And with so many well-established players such as Pandora, Spotify, and iHeartRadio already sitting in comfortable positions, it’s extra challenging for a new face to break through the crowd. Yet Google is trying to do just that and it’s using native advertising to stand out. Continue Reading

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Editor’s Notebook: Google’s hasty freemium play

by Brad Hill
Yesterday Google announced it was introducing a free-listening, Internet radio-style component to its Google Play service. The announceement was widely viewed as counter-Apple positioning. But Apple has freemium too. Both companies, the owners of mobile computing, are playing the same game with the same pieces. Continue Reading

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Google goes freemium: Play Music gets ads

Google has unveiled a new free version of its Google Play Music streaming service. This ad-supported tier will offer a more limited lean-back experience compared with the paid subscription to its platform. The free level offers curated playlists designed to pair with specific genres, moods, or activities. It is rolling out first on Android and web, with an iOS update due soon. Continue Reading