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Study shows big split in Apple Music’s audience retention

A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading

Apple rebrands iTunes Music Festival with streaming integrations

Apple has rebranded its iTunes Music Festival to the Apple Music Festival, pivoting the London event to focus on its recently launched streaming service. Outside of renaming the event, Apple also announced that it will have extensive tie-ins with the new streaming platform. The festival shows will be streamed live and on demand in Apple Music. Continue Reading

Msty joins the ranks of mobile, musical messaging with support from Apple

When a big success hits the start-up world, it typically spawns a series of clones. In this case, we have a new service positioning itself as “the Snapchat of music.” Msty is a mobile app that lets its users send song clips via message to their friends, accompanied by images and snippets of text. The unusual name stands for “my song to you.” Continue Reading

Internet Radio Rewind #55: Podcast advertising event; new stream research; Apple’s new patent

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: A podcasting “upfront”; one-trillion streams; new music service from a phone maker; Rdio does radio; Apple’s new patent. Continue Reading

Apple Music could add more Beats stations under current contracts

One of the biggest highlights of the new Apple Music streaming platform is certainly the ambitious Beats 1 radio project. But the latest industry rumors hint that Beats 1 may not stand alone forever. According to The Verge, inside sources have revealed that Apple’s contracts with labels allow the tech giant to launch up to five additional stations without renegotiating. That means that we could very likely see (and hear) a Beats 2 through Beats 6 joining the broadcast offerings. Continue Reading