Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading
Ad-tech company AdsWizz announced a partnership with data management platform (DMP) Lotame. Lotame’s audience segmenting datasets will be bundled into the AdsWizz advertising platform, called AdWave. Continue Reading
Ad-tech company AdsWizz announced the hire of Paul Brown as VP, European Solutions. Brown leaves Bauer Media, one of the U.K.’s largest radio groups, where he was Digital Development Director. He joined Bauer as part of the acquisition of Absolute Radio in 2013. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading
Ad-tech company AdsWizz has partnered with solutions provider Marketron to create Mediascape Streaming, which Marketron calls “The first end-to-end streaming advertising solution.” Mediascape Streaming is an extension of Marketron’s existing Mediascape product. Continue Reading
Ad solution provider AdsWizz has signed a partnership agreement with leanStream, a streaming solution provider, to help monetize content streams playing on the leanStream platform. The agreement is the latest in a series of alliances for AdsWizz, which now provides its audio-ad technology to 27 content delivery networks (CDNs). Continue Reading
European music service Deezer has partnered with ad-technology provider AdsWizz to help monetize local ad inventory in many of its global markets. RAIN spoke to Tristan Rachline, Deezer’s head of global sales, about the value of using AdsWizz, how it approaches local markets, and the much-awaited U.S. launch. Continue Reading
Less than a month after signing a partnership deal with HARMAN to supply Aha Radio with targeted messaging technology, ad-tech company AdsWizz announced today a new deal with Live365, the Internet radio aggregator. Continue Reading
The five most-read articles this week. Pandora’s astounding valuation; a unique new advertising partnership; a guest column by Jennifer Lane; a new music service is like Pinterest for music; Nielsen reports sharp growth of streaming music in 2013. Continue Reading
Advertising technology company AdsWizz and audio company HARMAN have partnered to provide what are described as unique audio advertising solutions to HARMAN’s Aha Radio product. We talked to execs at both companies to find out why this might result in a unique advance in audio advertising. Continue Reading